Area Sales Executive - Modern Trade (Melaka)

Role Purpose:

Plan, direct, and monitor the activities of a sales team within a specified geography, product line, or market segment to achieve established sales targets.

Key Accountabilities

Derive Business Strategy and Objective

• Contribute to development of sales, marketing, customer retention, advertising, pricing, distribution strategies.

Customer Orientated

• Maintain Strategic Business Relationship with customer.

• Negotiate sales with existing and new customers.

• Provide ongoing support to high value clients and ensure high quality customer service being delivered.

• Identify Customer needs and opportunities by analysing sales gap and develop strategy to minimize or close gap.

• Serve as a liaison between clients and company departments.

• Familiar with outlet's sales operation in terms of merchandising and ordering process.

• Possess very detailed product knowledge as well as through knowledge of client's business.

Leadership (Manage, Oversee, Guidance, Coaching, Motivation)

• Oversee daily sales support /planning activities via Sales Force Automation (SFA).

• Manage Day to Day activities of sales force to implement organization's overall sales strategy for assigned region.

• Monitor Business to adhere company's sales strategy.

• Coach sales Representatives on technical aspects of organization's products and services, marketing campaign, sales promotion, sales techniques, procedures, standard to achieve sales target

• To lead, guide, influence and motivate sales team and beauty advisor to achieve pre-set company's objectives with professional working attitude, strong sense for achievement and skills in people management is mandatory.

• Providing leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to close.

• Monitor sales team performance or branches within region and reallocate resources to improve overall results

• Lead and direct the area sales team in all aspects of sales and distribution activities.Provide supervision through field visits, observation, measurement of results to include performance appraisals and salary reviews

• Ensure premise in conducive operating condition, ie workstation, business tools, staff welfare.

Derive and implement business process

• Leading & ensure all NPL/MSS listed on timely basis.

• Meeting company Account Receivable objective by maintaining healthy aging level 60 days and below.

Enhance sales activities to ensure cost and process efficiency

• Manage trade budget, A&P, trading term discussion within budget allocated.

• Ensure trade return rate within company’s et objective, good market hygiene in the trade with FIFO practices.

• Maximizing ROI by evaluating incremental of sales and trade investment of each position monthly basis.

• Consistently monitor, measure and follow through on execution trade matters

Derive, Compile, Analyse and Manage

• Weekly compilation and update on all sales related report

• To keep submission within deadline on special projects given

• Manage/Track day to day sales order processing status

Obtain and alert with competitive knowledge on Market trend, movement and practise

• Keep abreast with latest market trends and development, with sound knowledge of competitors’ activities.

Knowledge, Skills, and Experience

• Minimum diploma level or higher. Preferably with Bachelor degree or higher in business development or other related fields.

• At least 1 year experience in FMCG industry preferably personal care industry.

• Analytical, business acumen, negotiation, customer-oriented, presentation, result-driven

• Computer literacy in MS Office,

• Good command in English and Bahasa both spoken and written.

• Candidate should have Modern Trade and Merchandiser experience.

• People management skills (will manage 2 direct reports).

• Excel skill (VLOOKUP, Pivot Tables).