Senior Brand Executive

Job Responsibilities

1. Project Management (35%)

1a. Project Initiation & System Code Management

• Raise PSR for new launches and repackaging products.

• Manage and secure stakeholder approvals within agreed timelines.

• Complete and submit One Form for new GMN code setup.

• Initiate pricing code setup and circulate for approvals.

• Submit listing information for every new GMN code.

1b. Artwork Management for NPD and Promotions

• Raise Artwork Creation Request Form (ACRF) and checklist; manage stakeholder approval circulation and return to QA for filing. (Interim until new SOP implementation - TBA)

• Raise Champs requests for both non-production and production artworks.

• Perform artwork checks and annotations as an independent reviewer, especially for pain and respiratory projects.

• Collaborate with Regulatory Affairs to align claims and artwork.

• Raise Repacking Instruction Form for co-packing of permanent SKUs.

• Liaise with designers to develop visuals for new NPIs, mailers, and listings once artwork is finalized.

1c. Project Monitoring & Coordination

• Coordinate with NPI, Demand, and Site teams on project updates and action items.

• Lead LOC project meetings with stakeholders to ensure timelines are met.

• Inform the Demand team post-code setup.

• Coordinate with Logistics/Demand teams to determine transport mode (air/sea freight) for new SKUs.

• Participate in weekly/biweekly project calls.

• Communicate with Site QA for local project TTS and agreements.

• Create and maintain project timelines for tracking local project status.

2. Regulatory & Marketing Material Approvals (40%)

2a. Internal CCAT Approval

• Submit ProMotion requests for advertising and trade materials.

• Liaise with Medical and Regulatory Affairs for claim approval and guidance.

• Ensure all claims on materials align with CSS-approved claims.

• Archive final approved materials in the system.

2b. MAB Submission

• Prepare and submit bank drafts for MAB approvals.

• Maintain and update the MAB submission tracker monthly.

• Consolidate application documents and fill out details for submission.

• Liaise with MAB officers via email or in person to address queries.

• Collect MAB certificates in urgent cases.

3. Marketing Activation Campaigns (5%)

• Coordinate with agencies on new launch events or marketing campaigns.

• Work with digital and e-commerce teams on social media postings.

• Organize internal and external office marketing events.

4. Cerps System Support (20%)

4a. Day-to-Day Operations

• Raise Exception Approval Forms for single-source suppliers.

• Submit urgent payment requests.

• Perform invoice verification and approve for payment.

• Liaise with the Payables team to resolve invoice and mapping errors.

• Initiate Price Setup DCFs for new SKUs or price adjustments.

• Conduct annual supplier management tasks:

  • Gather data from new vendors.

  • Submit TPO requests for new scopes or yearly renewals.

  • Complete vendor DCF submissions in the supplier system.

  • Coordinate with Legal and Procurement for vendor contracts.

4b. A&P (Advertising & Promotion) Management

• Ensure timely monthly PO closures.

• Reconcile finance records with raised POs.

• Provide interim support for marketing assistant duties:

  • Manage monthly Google invoices.

  • Raise and track POs.

Qualifications / Skills / Experience Required

• Education: Diploma in PSC or relevant field.

• Experience:

  • Proven track record in project coordination, artwork management, or regulatory submission processes.

  • Experience working cross-functionally with marketing, QA, RA, logistics, and finance teams.

• Skills:

  • Strong organizational and multitasking abilities.

  • Detail-oriented with excellent documentation and reporting skills.

  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Access, Outlook).

  • Familiarity with project tracking tools and internal systems like Cerps, Champs, and ProMotion is an advantage.

• Competencies:

  • Proactive, enthusiastic, and passionate about learning.

  • Able to work independently and manage deadlines.

  • Effective communication skills across teams and stakeholders.

  • A consummate professional dedicated to supporting busy teams and streamlining processes.